7 minutes read

 

1. About Waypedia
2. Basic Rules
3. Starting Up
4. Common Issues
5. Waypedia X




1. ABOUT WAYPEDIA


What Is Waypedia?

Waypedia is a mobile marketing solution for developers and Android app owners that are seeking an easy way to promote their apps. We also offer mobile and web development, and marketing consulting.


How Does Waypedia's System Work?

Our system connects with top popular offer wall platforms, and displays apps to thousands of active users who want to discover new apps and earn rewards in exchange every day. We are a 100% incentivized platform with real users around the world.


Are Incentivized Installs Good For App Promotion?

Incentivized installs are the cheapest and easiest advertising solution to quickly drive a large amount of installs from real users to your apps. Our service complies with Google's Publisher Terms and is safe to use.
The main goal of incentivized installs is to rank in the Google Play charts and improve your keyword relevance. Those factors will significantly improve your exposure and drive organic installs to your app.


How Many Installs Can Waypedia Deliver?

Currently we can deliver about 200-400 daily worldwide installs from Waypedia.com and between 1k to 10k worldwide installs per day on Waypedia X.

If you need a 24-hour boost, (we will reach all the active users available) we can hit about 5k worldwide Installs on Waypedia.com and 20k worldwide installs on Waypedia X.

Please contact live chat support for more details since values increases overtime.


Will Users Register / Use / Engage With My App?

Users are free to keep, review, use and share your app at any time and with anybody if they are interested to do so. Remember that Waypedia does not target users by interest, so engagement will depend on the overall app quality. Make sure to have an ASO description, a well-designed ICON, and that the app is completely debugged.


2. BASIC RULES


What Type Of Apps Are Not Permitted?

1- Paid apps.
2- Apps that are against Google Play Policies.
3- Offer-walls apps.


Do I Need To Modify My App's Coding?

No. You don't need to modify anything to promote your app with us.


Can I Use My Tracker Or Links From Affiliate Networks?

Yes. You can place it at the time you create your campaign. The only condition is that ANY link MUST redirect to the app's Google Play page. Your campaign will be under review and it might not be accepted if conditions are not met.


If I Use My Tracker Or My Own Link, Are There Any Important Things I should Know?

Yes.

1. Any links must redirect to the Google Play.
2. Any links need to follow our affiliate links policies.
3. The campaign creation process is exactly the same as when you create a campaign using the app's package name, with the difference that your campaign will need to be reviewed by our team.
4. Campaign review may take up to 24 hours.
5. Follow the overall Campaign Basic Rules.

BY USING TRACKING LINKS YOU AGREE:

1. Campaign will be under review and we reserve the right to decline it at any time. We can offer a full refund if the campaign never started.
2. Once the campaign is running, we are not responsible for any failure of the tracking system you may use.
3. We will deliver the traffic and installs, but if for some reason you don't see that reflected under your tracker link, we will NOT GIVE ANY REFUNDS. We strongly suggest to start with a small test to make sure everything works correctly.


What Is The Cost Per Install?

Prices depend on the type of retention, country targeting selection and volume per day. You can learn about our prices by using our price calculator.


What Is A Low, Normal And High Retention Install?

Using Waypedia you can select the type of retention. Here are the 3 options:

LOW RETENTION INSTALLS: User will just install your app.
NORMAL RETENTION INSTALLS: User will install and open your app at least 1 time.
HIGH RETENTION INSTALLS: User will install and open your app at least 1 time and keep it for 3 days.



3. STARTING UP


How Can I Create a Campaign?

Creating a campaign is very simple and fast. Check this tutorial video.


 

IMPORTANT! Basic Campaign Rules

Here are the most basic terms and rules you will encounter with your first use of Waypedia:

1. What is a "Reservation"? Reservation is the data based on the amount of users that are at this moment about to install your app. This is real-time data and it disappears after 15 minutes if the user doesn't install your app.

2. What does it mean to "terminate" a campaign? You can terminate a campaign at any time, but if you do, you will basically finish it without the option to re-start it again (you will need to create a new one).
If there are one or two users under reservation, you will be charged upfront for those users under reservation. E.g.: If your campaign is worth $10 and you decide to terminate it when there are 5 users about to install it (under reservation), we will take $0.50 from that $10 to cover those expenses.
How to avoid penalties for premature termination: The best option is to PAUSE the campaign and wait until the reservation goes to zero (normally takes 15 minutes).

3. How can I edit / modify my campaign? If your campaign has no reservations, you can go ahead and click EDIT in your campaign list under "My campaigns".

4. Impressions, Taps, Installs, Engagement and Retention. From the lowest to the highest level of attention, we measure results based on these 5 parameters:

Impression. An impression is every time we display your app's ad. Every campaign will always have more impressions than anything else, since not everybody will want to tap on your app's ad.
Tap. This is measured when a user "taps" on your app's ad. When this happens, the user is redirected to your app's Google Play page.
Install. This is tracked when a user downloads and installs your app from your app's Google Play page, redirected from our ads on his/her phone.
Engagement. When a user opens your app, we measure that action and we count it as an engagement. Most of our users will engage for at least 20-30 seconds.
Retention. This is the most valuable asset for any campaign. Retention is counted when a user keeps your app for at least 3 days. This will not be counted if the user didn't open the app at least 1 time.

5. What does "under retention" mean? This term is used during High Retention Campaigns and it shows the amount of users that are keeping your app installed at this time. The "under retention" clears up once the user keeps your app for 3 days (or exactly 72 hours). Yes, this value is dynamic and it changes over time if the user uninstalls your app.

6. Use common sense. Do not create a worldwide campaign for an app that is only available to a few countries. System might terminate your campaign automatically if a lot of users are not available to install your app. If your app has some sort of limitation, please contact Live Chat support for help.


Where do I find my package name?

You will find the name at the end of the app's url or on your Google Play Developer Dashboard. E.g: The package name of this link https://play.google.com/store/apps/details?id=com.triple.fifty would be com.triple.fifty It usually starts with "com."

NOTE: package name is the name that is given to the main file of your app and is requested by Google Play in order to be published.


4. COMMON ISSUES


How Can I Track Waypedia Installs?

We send valid referrer strings with each install. So if your app is using Google Analytics or other third party tracking services, our installs will automatically appear in the dashboards.
For Google Analytics, you can find the installs under User Acquisition > Campaigns > Sources with the default campaign source Waypedia.
Keep in mind that Google Analytics and other frameworks are not 100% reliable and can fail to track installs. Some examples are:
- The user is running an AdBlocker or GA Blocker on his device.
- The user has more than one app market installed or initially opened the link to your app with a browser.
- Google Analytics installation tracking was not implemented properly to execute first after performing an installation (please refer to the GA developer docs).


Understanding Google Play Reports And Time Zones

Google Play lets you define the time zone for your developer account. All global installs are reported by Google Play using this time zone.
To compare Google Play reports to MAT platform reports, get the time zone for your Google Play developer account. Then ensure the time zone for your user in the MAT platform is set to the same time zone as Google Play. When you change the setting in the MAT platform, you must log out and log back in for the time zone change to take effect in your reports. Now you can compare Google Play reports to MAT platform reports because both systems are displaying data in the same time zone.
There may still be discrepancies because the Google Play reports measure installs at download while MAT measures them when the app is first run. There may be a lag between the two events. It is also much easier on Android to download from other app stores than it is on iOS, so if you have a paid app that is being pirated, we will record the first run, even though Google Play never saw a download.


Where Can I See If My Ranking Is Increasing?

If you want to check if the app's ranking on your category is increasing, you can check that on your Google Play Dashboard. Just go to "Statistics". See image.

Or you can also use App Annie.


I Got Fewer Installs For What I Ordered

Before sending an e-mail, please check these 3 items:

1. Did you wait up to 48 hours? Google Play takes up to 48 hours to reflect the data (sometimes even 72 hours).
2. Did you check the date of the installs with your Google Play dashboard? The amount should be reflected, but also because of the time server, some installs might be reflected on a different day. Not sure how to do this? Read this.
3. Make sure that you're looking at the "DAILY INSTALLS PER DEVICE" and NOT "CURRENT INSTALLS BY DEVICE".
If you have checked all 3 of these points and you are still not seeing the installs as expected, please send us the .zip file from your Google Play App's console.

Check the images to learn how:






Once you have the .zip file (the name should be something like "com.your.app") Please send an email to [email protected] with your e-mail account and name. You will need to send us the file in order to do the proper claim.

IMPORTANT: Please select all the options when you export so that we have enough information to do the analysis.


Why Was My Campaign Automatically Terminated?

If our users have been experiencing trouble installing your app, Waypedia will automatically terminate your campaign. We do this to ensure a good user experience.


Here're some reasons:

1. You have created a Worldwide Campaign for an app that is only available in a few countries. SOLUTION: Create a new campaign that is targeted to the countries where your app is available.
2. Your app has been unpublished from Google Play.
SOLUTION: Contact Google Play to find out the reason and try again once the problem has been solved.
3. Your app is not interesting for at least 20% of our users.
SOLUTION: Make a more interesting app. Improve ICON design and content. Spammy or apps full of ads are not acceptable!
4. Your app is dangerous for our user's devices or has illegal content.
SOLUTION: We don't accept those kinds of apps, so there is not an actual solution.
5. Your app has very low device compatibilities.
SOLUTION: If your app is only available for tablets or a few types of devices, Waypedia campaigns might not work for you. Try to improve and adapt your app for more devices.

Why Am I Getting A Low Number Of Installs Per Day?

Here are some possible reasons:

1. Your app is only compatible with a few smartphone devices or Android versions.
2. Your app is not available worldwide, or it is available only to a few countries.
3. Your app icon is not well designed, or your app description looks spammy.
4. You're running a HRI campaign. In this case, the numbers will always be lower since users need to keep your app for at least 3 days and not everybody is willing to do that.


Why Do Users Uninstall My App Right Away?

Retention is always low even in organic installs, but with incentivized campaigns, it is even lower. Keep in mind that the purpose of incentivized installs is to increase ranking and reach more organic users. This doesn't mean that you won't get any loyal users from us, but it is not realistic to expect 90% retention since we are not targeting users by interest. Need help with a marketing plan? Reach out to us on our live chat support!


Why Is the User Retention low?

Retention depends on your app quality. Polished and beautiful games are always more likely to succeed. There are a lot of options out there, and users are looking for something that is relevant to them and/or solves their problems. Ask yourself: Is my game fun enough? Is my app tool working properly? Is my app easy to understand? Is my description clear?


My App Was Banned From Google Play

Waypedia works only with real devices, and our platform detects if users are using some IP changer software or bots. In other words, there is no way that our traffic will hurt your app.

We understand how frustrating and stressful that could be, but even if a security breach were to occur in our platform, a small amount of invalid installs wouldn't affect your app's standing.
When Google unpublishes or suspends an app, you should always get an official e-mail from them explaining the reason. If for some reason you never got an e-mail, please get in touch with them.

Most common reasons why our clients get suspended or banned:

1. Copyright issues. Your app was using images, music/songs or even naming your game like another app. If you put "Flappy Bird" (the popular game) in your title or description, that is enough reason to be banned.
2. Your account was linked with a banned account. If you were banned and then you reopen an account and any payment details, names, IP session match, your new account will also be banned.
3. Forbidden content. Adding hidden adult content or misleading information is a very popular reason why our clients get banned.
4. Buying Fake reviews or ratings. Yep, you might not be suspended now, but you will be in a few weeks. Don't buy any fake reviews (even from those that promise they are real).
5. And overall... your app was against Google Policies.


I Did A Campaign With Waypedia But My App Is Not Listed / Ranked. Why?

Google has its own policies when it comes to indexing. However, don't expect to be listed with the keyword "casino" when there are millions of apps about casino games. Use your common sense: Google Play displays up to 250 results; if your app hasn't gotten any or enough installs or reviews, then it won't be listed until you reach a certain amount of exposure.


3 big reasons why campaigns on Waypedia never succeed (considering that the app is good):

1. You never did a large campaign. Some apps need a larger volume of traffic to rank. Contact us on live support so we can help you with that.
2. You never did ASO for your description. If your app's description has no keywords, it will never rank or reach a high volume of organic users.
3. You have a great app but there is no market. You can have a great app that is well designed and 100% functional, but if there is no market, then it will never succeed. E.g: Creating a messenger EXACTLY like the popular "Whatsapp" when there are already millions of clones out there and you're not offering anything new.



5. WAYPEDIA X


What is Waypedia X?

Waypedia X is a customized version of Waypedia for larger advertising solutions. If you need a very customized campaign that involves more than 1000 installs per day, you need to create a new account on X and we will do all the work for you!


How does it work?

Once you register a new account, go to "My campaigns" on the top menu and then to "New campaign request". Once you're there, click on the green button that says "Request a New campaign" and follow the steps. (If you want us to create a campaign for you, just contact us on Live Chat Support).

Waypedia X will evaluate your campaign request and once we agree on the terms and price, you're ready to go. You will receive validation once your campaign is accepted and when that happens, you need to make the full payment by clicking on the purple button on your campaign page. Usually the full process takes about 12-24 hours (normally less). We will leave comments if we see that you need more installs to rank or if there are any problems.

Once the campaign is completed, you will get a report on the same page under "Recent uploads".


Why is the whole process slower than Waypedia?

We do everything manually on Waypedia X since it is more customized. This is a great solution for those big advertisers that don't want to update, control campaigns, or do any work.


Why Is Waypedia X Not Updating My Campaign?

Waypedia X is a manual and customized service for larger campaigns. We work from different platforms and we gather all the information manually. Percentage and stats are NOT in real time. This solution is for large clients that want to see the whole data at the end of their campaigns.


Why Was My Requested Campaign Denied?

We only work with large campaigns starting from 1000 installs. Your app needs to be FREE, available on Google Play and follow Google's policies. If your request can't be done by Waypedia X we will let you know the reason.



READY TO START? REGISTER HERE!